FRANK YUVANCIC
My ten-plus years producing digital content, writing, and editing have given me unique opportunities to develop skills essential in the overall creation, production, and publishing of digital content. Fully capable of leading teams and creative assets on time and on budget exceeding desired results. Recently I obtained a digital marketing certificate from Cornell University to improve my skills in setting expectations and delivering results in corporate environments. Explore my collaborations and contact me to learn more.
"The best people are the ones who understand content. They're a pain in the butt to manage, but you put up with it because they are so good."
Steve Jobs
EXPERIENCE
Passionate and creative digital communications management professional with 15+ years of experience creating communications and marketing strategies. Proven track record of delivering marketing campaigns and producing effective multi-media content on time and within budget. Known for creating clarity out of key stakeholders' competing agendas and delivering products that exceed all expectations.
Editing: Writing, Copy
Marketing Strategy
UX Web Development
Video Creation & Production
Digital Content Creation
Project Management Essentials
Customer Experience Strategies
Content Curation
OCT 2021 - NOV 2022
CONTENT STRATEGIST, TORCHLIGHT HIRE
Responsible for strategizing and managing multi-channel digital and print advertising efforts to build and retain
customer base supporting a budget above $6.5 million.
Support Communications strategy and development, including project management and creative execution of online marketing, online advertising, and print advertising.
Facilitate and support the development of various aspects of creative assets, multi-channel guides, and advertising inserts.
Edit and optimize member content to increase engagement and renewals of 35 million + members
Collaborate with matrix marketing teams on testing and personalization strategies for digital channels.
Manage multi-channel creative agency work.
2017 - 2020
CONSULTANT, THE HUMAN-ANIMAL BOND
Consultant, Digital Marketing Communications
Optimizing website and digital social presence to elevate corporate sponsorship campaign. Advise and direct on a number of initiatives and programs operating under nonprofit umbrella.
Direct team members and volunteers to use best practices creating digital content including SEO/SEM.
Produce and direct multimedia content to drive audience engagement and increase participation.
2012 - 2017
PRODUCER, LIFE REIMAGINED
Developed and edited digital marketing content. Categories included health and wellness, relationships, work, and careers. Managed contractors and content marketing vendors. Supported the editorial and marketing director in the execution and optimization of paid media strategies.
Developed, identified, and curated content, driving website traffic and increasing brand recognition.
Provided clear communication and translation of technical projects, including SEO/SEM.
Produced strategic editorial content across multiple platforms, driving audience engagement, increased participation, and meeting its overall vision.
Monitored social media efforts, including the Jane Pauley TODAY show segment.
2007-2012
EDITORIAL PROJECTS ADVISOR AARP THE MAGAZINE
Performed in managerial capacity overseeing and guiding freelance writers, videographers while serving as the liaison to the magazine’s print team and business units across the organization.
Shaped, conceptualized, wrote, and edited small and large-scale multimedia content campaigns.
Developed necessary strong working relationships while providing high-level leadership.
Established, monitored and followed online content policies and procedures with a high level of
maintaining confidentiality while educating colleagues about industry developments.
2007 - 2010
EDITORIAL ADVISOR, AARP
Assisted the editor-in-chief in managing the world's largest-circulation magazine's print and web team. Responsible for producing and reporting AARP's holiday gift guide through the writing of compelling stories, which led to receiving several awards, as shown below.
Researched and wrote the "Oh Really" section, testing product claims in a fun, light-hearted manner.
Wrote and developed multimedia components for social media and website.
Managed Movies for Grownups; Screened and advised on the merits of films. Managed celebrity travel.
Awards: AARP The Magazine's Remembered: The Alzheimer's Photography Project (finalist and honorable mention); award winner of Min's Best of the Web for editorial excellence and special section; AARP The Magazine: finalist for a 2011 ASME-National Magazine Award for feature photography of The Me I Used to Be.
2003 - 2007
PRESIDENT, THE HUMAN-ANIMAL BOND
Part of the core team that developed a nonprofit with a mission to conduct research, educate and train in the area of the human-animal bond. At its core, the nonprofit teaches at-risk youth life skills using Train the Trainer methodology. The program now benefits veterans through a federal prison program and students at West Virginia University. As a result of this program, the University has developed three undergraduate courses around the principles of animal training.
Created messaging and content for the organization.
Grant writing
Fundraising
1998-2000
REPORTER, WRITER, PEOPLE MAGAZINE
The overall position required developing and executing content writing and strategy to support marketing and communications goals for both print and the web for the ‘Insider Column’ covering a wide spectrum of topics.
Attended premieres, film festivals, and other Hollywood events, establishing trusting relationships with publicists, agents, and “A” list celebrities and obtaining exclusive content for a weekly publication.
Planned a successful Hollywood event; introduced the Insider Columnist to industry influentials.